PsychologicalNeeds pertain to the personal gratification consumers associate with a product and / or service. This is a picture of a person that feels that they need lots of boots.
DEITZ COMMENT: 'Need for boots' is not a psychological condition. What does the fact that someone buys more boots than they truly need say about their psyche or personality?
DEITZ COMMENT: 'Need for boots' is not a psychological condition. What does the fact that someone buys more boots than they truly need say about their psyche or personality?